Restaurants and cafes
Independent restaurants and cafes looking to drive more direct covers and reduce dependency on commission-based platforms.
Hospitality
When someone searches for somewhere to eat or stay, are you there?
Most hospitality businesses are visible on TripAdvisor and Booking.com but almost invisible in Google search and AI tools. We change that. Local SEO, Google Business Profile management, and AI visibility so direct bookings grow and commission costs shrink.
The problem
Commission dependency is eating your margins
TripAdvisor, Booking.com, OpenTable, DesignMyNight. Every platform that sends you a customer takes a cut. Some take a significant one. And the more dependent you become on those platforms, the harder it is to build a business that stands on its own.
The hospitality businesses doing well in direct bookings are not the ones with the biggest platform budgets. They are the ones that show up in Google when someone nearby is searching, that appear when someone asks an AI tool for a recommendation, and that have the reviews and the visibility to convert that interest into a booking without a middleman.
Commission on every cover
Platform fees compound. Every direct booking you miss is margin you hand to a third party.
No ownership of the guest relationship
The platform owns the guest data. You get the booking, not the relationship.
Invisible outside the platforms
If your Google presence is weak, guests who do not start on a platform may never find you at all.
The opportunity
AI tools are the new word of mouth
When someone visits a new city and asks ChatGPT for the best Italian restaurant nearby, or asks Perplexity to recommend a boutique hotel in the area, those tools pull from specific sources. They cite businesses with strong local signals, good reviews, proper schema markup, and consistent information across the web. Most hospitality businesses are invisible to them. We make sure yours is not.
88%
of consumers trust online reviews as much as personal recommendations
46%
of all Google searches have local intent
Direct
bookings have zero commission and higher lifetime value
What we do
Everything a hospitality business needs to own local search
- 01
Local SEO
We optimise your website and local presence so you appear when someone nearby searches for what you offer. The right keywords, the right structure, the right signals - built to capture intent-driven searches before a platform does.
- 02
Google Business Profile
Your GBP is your most powerful local asset. We optimise every element - categories, menus, photos, posts, attributes, booking links - and manage it month by month so it stays competitive and current.
- 03
Review generation and management
Reviews drive both rankings and bookings. We implement a review generation process that reaches guests at the right moment, monitors incoming reviews across Google, TripAdvisor, and other platforms, and helps you respond effectively.
- 04
Citation management
Consistent business information across directories, review platforms, and local listings is a core local ranking signal. We audit, fix, and build your citations so search engines find accurate information about your business everywhere it appears.
- 05
AI and LLM visibility
When someone asks an AI tool to recommend a restaurant or hotel in your area, we make sure your business appears. Schema markup, entity signals, and structured content that gives AI systems what they need to cite you confidently.
- 06
Website SEO and performance
A slow, poorly structured website undermines everything else. We audit and fix your technical foundations - PageSpeed, Core Web Vitals, schema, and on-page SEO - so your site supports your local visibility rather than holding it back.
Who this is for
Built for hospitality businesses serious about direct bookings
Hotels and B&Bs
Hotels, boutique properties, and B&Bs wanting to grow direct bookings and reduce OTA commission costs.
Pubs and bars
Pubs and bars looking to dominate local search and become the default recommendation in their area.
Venues and events spaces
Private dining rooms, event spaces, and venues that need to appear when people are searching for somewhere to host.
Investment
Straightforward pricing, no surprises
Hospitality visibility work is scoped as part of our ongoing retainer service. We start with a full local SEO and AI visibility audit so you know exactly where you stand, then move into monthly management.
Start here
Hospitality SEO audit
From £497
Full local SEO audit, GBP review, citation audit, AI visibility test, and prioritised fix list. Delivered within two weeks.
- Local rank tracking included
- GBP audit and recommendations
- AI visibility across 8 platforms
- Plain English report
Ongoing
Monthly visibility management
From £697/mo
Full monthly management of local SEO, GBP, citations, review generation, and AI visibility tracking. Clear monthly reporting.
- GBP management included
- Review generation and monitoring
- AI citation tracking
- Monthly performance report
Common questions
What hospitality businesses ask us
Can you work alongside our existing TripAdvisor or Booking.com activity?
Yes. We are not anti-platform - they serve a purpose. We work alongside your existing activity to build the direct channel so you are less dependent on any single platform over time.
How long does it take to see results?
GBP improvements can show within weeks. Local organic rankings typically improve over two to three months. Review volume builds steadily from the first month.
Do you manage our TripAdvisor listing as well as Google?
We focus on Google Business Profile as the primary local ranking asset. We monitor TripAdvisor and other review platforms as part of the review management service but our optimisation work is focused where it has the most impact on search visibility.
Can you help us get more Google reviews?
Yes. Review generation is included in the monthly management service. We implement a process that reaches guests at the right moment and makes it easy to leave a review on the platform that matters most.
We already use a booking platform that handles our online presence. Do we still need this?
Booking platforms manage reservations. They do not optimise your Google Business Profile, build your local citations, fix your website’s technical SEO, or make sure you appear in AI search. Those are separate things and they all affect how many people find you in the first place.
Do AI tools really recommend restaurants and hotels?
Increasingly yes. When someone asks ChatGPT or Perplexity to recommend somewhere to eat or stay in a specific area, those tools pull from structured data, reviews, and local signals. We make sure your business sends the right signals to appear in those recommendations.
Ready to own your own bookings?
Start with a free conversation about where your business stands in local search and AI visibility.