Estate agents
Independent and multi-branch sales agents who need to win instructions directly - by appearing first when vendors research who to sell with.
Property
Your next vendor or tenant is searching online before they ever call anyone
Whether someone is selling, buying, or renting, they research agents online first. Found Everywhere makes sure your agency appears where it counts - on Google, in the map pack, and in AI recommendations.
The problem
Vendors decide who to trust long before they call
By the time a vendor or landlord picks up the phone, they have already done their research. They have searched, read reviews, and formed a shortlist. The agencies on that shortlist are the ones that showed up - in the map pack, in the reviews, and increasingly in AI recommendations. The rest were never in the running.
Estate agency is one of the most competitive local search categories there is, and the top three results take the vast majority of clicks. The agencies winning instructions are not necessarily the biggest names - they are the ones with the strongest visibility and social proof. Most have not built that deliberately. That is the gap we close.
Out of the map pack, out of the running
Estate agency is one of the most competitive local searches there is. The top three results take the vast majority of clicks - everyone else is invisible.
No social proof on display
Vendors and landlords choose on trust. Without visible reviews and a consistent online presence, you give them no reason to pick you over the agent next door.
Absent from AI recommendations
When someone asks an AI tool for the best agent in their town, it names specific agencies. Most are never mentioned because they have never built the signals.
The opportunity
High intent. High value. Won before the pitch.
Someone searching for an estate or letting agent is not browsing. They have a property to sell, let, or manage and they are choosing who to trust with it. That intent makes property one of the highest-value categories in local search. The agency that appears first - in Google, in the map pack, in AI-generated answers - gets instructed, often without ever being pitched against. The ones that do not appear never get the chance.
72%
of home sellers research agents online before making contact
60%+
growth in "estate agent near me" searches over the last three years
AI
recommendations are increasingly winning instructions without a multi-agent pitch
What we do
Everything an agency needs to win instructions
- 01
Local SEO
We optimise your website and local presence so your agency appears when someone in your patch searches to sell, let, or buy. The right keywords, structure, and technical foundations to capture high-intent searches across every area you cover.
- 02
Map pack and Google Business Profile
The local map pack is where instructions are won. We optimise every element of your Google Business Profile - categories, services, photos, posts, and attributes - and manage it on an ongoing basis so you appear in the top three and stay there.
- 03
AI and LLM visibility
When a vendor asks ChatGPT or Perplexity for the best estate agent in their town, we make sure your agency appears. Schema markup, entity signals, and structured content that give AI systems what they need to recommend you by name.
- 04
Review generation and management
Reviews are the single strongest signal a vendor or landlord looks for - and they drive rankings too. We implement a review generation process that reaches clients at the right moment, monitors what comes in, and helps you respond to build a strong public reputation.
- 05
Third-party mentions and citations
Mentions across local press, directories, and property portals feed both Google and AI visibility. We build consistent citations and earn the third-party references that establish your agency as an authority in its area.
- 06
Technical SEO and performance
Property sites are heavy with listings, images, and integrations - and that often means slow, poorly structured pages. We audit and fix your technical foundations - PageSpeed, Core Web Vitals, schema, and on-page SEO - so your site supports your visibility rather than holding it back.
Who this is for
Built for agencies that want to win more instructions
Letting agents
Agencies competing for landlords and tenants in busy rental markets, where map pack visibility and reviews decide who gets the call.
Property management
Management companies looking to build credibility and visibility with landlords, blocks, and investors searching for a managing agent they can trust.
Investment
Straightforward pricing, no surprises
Property visibility work is scoped as part of our audit and retainer services. We start with a full SEO and AI visibility audit so you know exactly where your agency stands, then move into monthly management if it makes sense.
Start here
SEO and visibility audit
From £497
Full technical SEO audit, GBP and map pack review, AI visibility test across 8 platforms, and prioritised fix list. Delivered within two weeks.
- Local rank tracking included
- GBP and map pack audit
- AI visibility across 8 platforms
- Plain English report
Ongoing
Monthly visibility management
From £697/mo
Full monthly management of local SEO, GBP and map pack, review generation, citations, and AI visibility tracking. Clear monthly reporting.
- GBP and map pack management
- Review generation and monitoring
- Citation building included
- Monthly performance report
Common questions
What agencies ask us
We already advertise on the major property portals. Do we still need this?
Portals are valuable for marketing individual listings, but they do not win you instructions - they advertise stock you already have. Search and AI visibility is what gets a vendor or landlord to choose your agency in the first place, before they ever list with you. The two work together.
How long does it take to see results?
Technical fixes and GBP improvements can show within weeks. Local map pack rankings typically improve over two to three months as your profile, reviews, and citations build. AI visibility improvements can show within weeks as systems re-crawl and update.
What is the map pack and why does it matter so much for agents?
The map pack is the box of three local businesses with a map that shows at the top of Google for searches like "estate agent in Brighton". Estate agency is fiercely competitive, and those three results take the overwhelming majority of clicks. Getting your agency into the map pack is central to what we do.
Do AI tools really recommend estate agents?
Yes, and increasingly so. Ask ChatGPT or Perplexity for the best agent in a town and it will name specific agencies. Those names come from reviews, citations, and structured data. We make sure your agency sends the right signals to be one of them - so you get instructed without a multi-agent pitch.
We already rank reasonably well on Google. Is there still value in working with you?
Almost certainly yes. Most agency sites that rank reasonably well are still invisible in AI search, have incomplete schema, and have technical issues that cap their rankings. Get in touch and we will tell you honestly what the opportunity looks like for your agency.
Can you handle visibility across multiple branches or areas?
Yes. We track and optimise rankings for every area and branch you cover, not just your head office location, so you are visible across your whole patch rather than in a single postcode.
See where your agency ranks - for free
Find out exactly where you show up in local search and AI tools, who is appearing instead, and what to fix first.