Independent shops
High-street and neighbourhood stores that rely on local footfall and want to be the first result when nearby shoppers search for what they sell.
Retail
Independent retailers who show up online win customers that chains miss
When someone searches for a local shop or asks AI where to buy something nearby, the businesses that appear get the footfall. Found Everywhere makes sure that's you.
The problem
You cannot outspend the chains. You can outrank them.
National chains and online giants have marketing budgets an independent shop will never match. Go head to head on their terms and you lose. But the high street is not where this is decided any more - the search results are. And that is a fight you can win.
People genuinely want to shop local, but they search online first to find where to go. The shops that appear in the map pack, in the reviews, and in AI recommendations get the visit. Local search ranks on relevance and reputation, not budget - so the right signals put your shop above businesses many times your size. Most independents have never built those signals. That is the gap we close.
Outspent by the nationals
Chains and online giants have marketing budgets you cannot match. Try to compete on their terms and you lose every time.
Invisible at the moment of intent
Shoppers who want to buy local still search online first. If your shop does not appear, they walk into the chain that does.
Missing from AI answers
When someone asks AI where to buy something nearby, it names specific shops. Most independents have never built the signals to be one of them.
The opportunity
People want to shop local. Help them find you.
Someone searching for a shop near them is not browsing for fun - they want to buy, and soon. That intent is the single biggest advantage independent retailers have over the nationals: local shoppers are actively looking for somewhere close to go. Appear at that moment - in Google, in the map pack, in AI-generated answers - and you turn a search into a customer through your door. Stay invisible and they visit whoever did show up.
76%
of people who search for something nearby on their phone visit a business within a day
200%+
growth in "near me" shopping searches over the last five years
7x
more clicks for independent retailers with a complete Google Business Profile
What we do
Everything your shop needs to be found first
- 01
Local SEO
We optimise your website and local presence so your shop appears when someone nearby searches for what you sell. The right keywords, structure, and technical foundations to capture high-intent local searches and turn them into footfall.
- 02
Map pack and Google Business Profile
The local map pack is where footfall is won. We optimise every element of your Google Business Profile - categories, products, photos, posts, hours, and attributes - and keep it current so you appear in the top three when shoppers are ready to visit.
- 03
AI and LLM visibility
When someone asks ChatGPT or Perplexity where to buy something in your town, we make sure your shop appears. Schema markup, entity signals, and structured content that give AI systems what they need to recommend you by name.
- 04
Review generation and management
Reviews are how a shopper decides between you and the chain down the road - and they drive rankings too. We implement a review generation process that reaches customers at the right moment, monitors what comes in, and helps you respond to build a strong reputation.
- 05
Local mentions and citations
Mentions across local press, listings, and community sites feed both Google and AI visibility - and they are an edge nationals rarely bother with. We build consistent citations and earn the local references that mark you out as part of the area.
- 06
Consistent business details (NAP)
Your name, address, and phone number need to match everywhere they appear online. When they do not, Google trusts you less and you rank lower. We audit every listing, fix the mismatches, and build new ones so your details are consistent across the web.
Who this is for
Built for independents ready to take on the chains
Specialist and boutique retailers
Shops with a distinctive range - homeware, lifestyle, food and drink, gifts - whose customers travel to find them once they know they exist.
Multi-location independents
Small retail groups with a handful of shops who need to be visible and ranking in every town they trade in, not just their flagship.
Investment
Straightforward pricing, no surprises
Retail visibility work is scoped as part of our audit and retainer services. We start with a full SEO and AI visibility audit so you know exactly where your shop stands, then move into monthly management if it makes sense.
Start here
SEO and visibility audit
From £497
Full technical SEO audit, GBP and map pack review, AI visibility test across 8 platforms, and prioritised fix list. Delivered within two weeks.
- Local rank tracking included
- GBP and map pack audit
- AI visibility across 8 platforms
- Plain English report
Ongoing
Monthly visibility management
From £697/mo
Full monthly management of local SEO, GBP and map pack, review generation, local citations, and AI visibility tracking. Clear monthly reporting.
- GBP and map pack management
- Review generation and monitoring
- Local citation building included
- Monthly performance report
Common questions
What independent retailers ask us
We are a small shop. How can we possibly outrank the big chains?
Local search is the one place the budget gap does not decide the winner. Google ranks local results on relevance, proximity, reviews, and the strength of your profile - not on how much you spend nationally. With the right signals, an independent shop regularly outranks chains in its own town. That is exactly the level playing field we help you win on.
What is the map pack and why does it matter for a shop?
The map pack is the box of three local businesses with a map that shows at the top of Google when someone searches for something nearby. Those three get the bulk of the visits because shoppers on their phones want somewhere close they can go to now. Getting your shop into the map pack is central to driving direct footfall.
Do people really ask AI tools where to shop?
Increasingly, yes. Ask ChatGPT or Perplexity where to buy something in a town and it will name specific local shops. Those names come from reviews, listings, and structured data. We make sure your shop sends the right signals to be recommended - reaching customers before they have even opened Google.
How long before we see more customers through the door?
Profile and review improvements can show within a few weeks. Local map pack rankings usually improve over two to three months as your profile, reviews, and citations build. Most independent retailers start noticing more visits and enquiries within the first couple of months.
Our Google profile is out of date. Can you sort it out?
Yes. Most shops we work with start with an incomplete or outdated profile - wrong hours, no products, few photos. We fill in every gap, add your products and photos, keep your hours accurate, and manage it on an ongoing basis so it actually brings people in.
How do we know where we currently stand?
Start with the free visibility report. It shows exactly where your shop appears across Google and AI tools, which competitors are showing up instead, and what to prioritise first. No jargon - just a clear picture of where you stand and what to fix.
See where your shop ranks - for free
Find out exactly where you appear across Google and AI tools, who is showing up instead, and what to prioritise first.