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Practical guides on SEO, LLM visibility, and generative engine optimisation. Written by people who do this work every day.
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The essential guides
What is generative engine optimisation and why does it matter?
GEO is the practice of optimising your website to appear in AI-generated answers. This guide covers what it is, how it works, and what you need to do about it.
Read the guideHow to get your business cited by ChatGPT, Perplexity, and Gemini
Most websites are invisible to AI search. This guide explains exactly why and what signals you need to implement to change that.
Read the guideThe technical SEO guide for UK businesses in 2025
Core Web Vitals, crawlability, schema markup, and site structure. Everything you need to know about technical SEO without the jargon.
Read the guideLatest
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How to get your business cited by ChatGPT, Perplexity, and Gemini
Most websites are invisible to AI search tools. This practical guide explains exactly what signals you need to implement to get your business cited by ChatGPT, Perplexity, Gemini, and other AI systems.
29 May 2026
technical-seoThe technical SEO guide for UK businesses
Core Web Vitals, crawlability, schema markup, and site structure explained clearly. Everything UK businesses need to know about technical SEO without the jargon.
29 May 2026
geoWhat is generative engine optimisation and why does it matter?
GEO is the practice of optimising your website to appear in AI-generated answers from ChatGPT, Perplexity, Gemini, and other AI search tools. This guide covers what it is, how it works, and what UK businesses need to do about it.
29 May 2026
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