Immediate visibility
Paid search puts you at the top of results from day one - no waiting for organic rankings to build. Particularly valuable for new businesses or new service launches.
Paid Search & Social
Show up from day one
While your organic and AI visibility builds, paid campaigns across Google, Meta, and LinkedIn put you in front of the right audience immediately.
The problem
Organic visibility takes time. You need leads now.
SEO and AI visibility are long-term investments that compound over time. But most businesses need enquiries coming in while that foundation is being built.
Paid search and social fills the gap - putting you in front of people actively searching for what you offer, and in front of audiences who don't know you exist yet but should.
What is included
Campaigns built around your visibility goals
- 01
Audit and strategy
We review your current paid activity if you have any, identify where the opportunities are, and build a strategy around your goals and budget.
- 02
Campaign build
We set up campaigns built for performance from day one - the right structure, targeting, ad copy, and landing pages to get the best possible return.
- 03
Google Ads
Search campaigns targeting people actively searching for your services. The highest-intent channel for most businesses.
- 04
Meta (Facebook and Instagram)
Awareness, retargeting, and prospecting campaigns. Particularly effective for B2C, local businesses, and visual products.
- 05
LinkedIn
B2B targeting by job title, industry, and company size. The right channel for professional services, SaaS, and businesses selling to other businesses.
- 06
Ongoing optimisation and reporting
Monthly reporting on what is working, what isn't, and where the budget is going. Campaigns optimised continuously rather than set and forgotten.
Why it matters
What good paid campaigns actually deliver
Precision targeting
Reach exactly the right people - by search term, location, demographic, job title, or interest. Every pound of budget working as hard as possible.
Measurable return
Every click, enquiry, and conversion tracked. You know exactly what your campaigns are delivering and where the money is going.
Common questions
What people ask about paid search and social
What budget do I need?
It depends on your industry and goals. We will advise on realistic budgets for your sector and won't take on campaigns where the budget isn't sufficient to get meaningful results.
Do you manage campaigns or just set them up?
We manage campaigns on an ongoing basis - setup and walk away isn't something we offer. Paid campaigns need continuous optimisation to perform.
Which platform should I start with?
For most local businesses, Google Ads first. If you're B2B, LinkedIn. If you're selling visually or need to build awareness, Meta. We will advise on the right starting point for your specific situation.
Can paid ads work alongside SEO?
Yes - and they work better together. Paid fills the gap while organic builds. Retargeting campaigns also convert people who found you organically but didn't enquire first time.
How do you measure success?
We agree on the right metrics upfront - usually cost per lead or cost per acquisition rather than clicks or impressions. Vanity metrics don't pay your bills.
How do we get started?
Get in touch and tell us about your business and your goals. We will review your current situation and tell you honestly whether paid search is the right move right now.
Ready to be found everywhere?
Free audit. No commitment. Just clarity on where you stand.