Solicitors and law firms
From sole practitioners to mid-sized firms looking to generate direct enquiries and reduce reliance on referral networks and directories.
Professional services
Your next client is searching for you right now
Most professional services firms rely on referrals. Referrals are valuable but they are not scalable and they are not predictable. We build the search and AI visibility that means clients find you directly - before they ask a friend or a platform.
The problem
Referrals are great. Until they are not enough.
Referrals are the lifeblood of most professional services firms. They come with trust built in and they convert well. But they are unpredictable, they do not scale, and they dry up when you need them most.
The firms growing consistently are the ones that show up when a potential client searches for help. Not just on Google - on ChatGPT, Perplexity, and Gemini too. When someone asks an AI tool to recommend a solicitor, accountant, or consultant in their area, the firms that appear are the ones that have built the right signals. Most have not.
Referral dependency
When referrals slow down there is no independent channel to compensate. Growth becomes unpredictable.
Invisible to active searchers
Clients searching online for professional services find whoever ranks. If that is not you, it is a competitor.
Not appearing in AI recommendations
AI tools are increasingly the first port of call for professional recommendations. Most firms are absent entirely.
The opportunity
High intent. High value. High conversion.
Someone searching for a solicitor, accountant, or consultant is not browsing. They have a problem and they need help. That intent makes professional services one of the highest-converting categories in local search. The firm that appears first - in Google, in Google Maps, in AI-generated answers - captures that enquiry. The ones that do not appear miss it entirely.
70%
of people research professional services online before making contact
3x
higher conversion rate from organic search versus paid for professional services
AI
tools are now the first stop for professional recommendations for a growing number of buyers
What we do
Everything a professional services firm needs to be found
- 01
Local SEO
We optimise your website and local presence so you appear when someone in your area searches for the services you offer. The right keywords, the right structure, and the right technical foundations to capture high-intent local searches.
- 02
Google Business Profile
Your GBP is often the first thing a potential client sees. We optimise every element - categories, services, photos, posts, and attributes - and manage it on an ongoing basis so it stays current and competitive.
- 03
AI and LLM visibility
When someone asks ChatGPT or Perplexity to recommend a solicitor, accountant, or consultant in their area, we make sure your firm appears. Schema markup, entity signals, and structured content that gives AI systems what they need to cite you confidently.
- 04
Review generation and management
Reviews build trust and drive rankings. We implement a review generation process that reaches clients at the right moment, monitors incoming reviews, and helps you respond effectively to build a strong public reputation.
- 05
Expert content
Content that demonstrates your expertise and experience - not generic articles but pieces that only your firm could write. The kind of content Google rewards and AI systems cite because it provides genuine insight that goes beyond the obvious.
- 06
Technical SEO and performance
A slow or poorly structured website undermines everything else. We audit and fix your technical foundations - PageSpeed, Core Web Vitals, schema, and on-page SEO - so your site supports your visibility rather than holding it back.
Who this is for
Built for professional services firms ready to grow beyond referrals
Accountants and financial advisers
Practices looking to appear when local businesses and individuals search for financial expertise - and when they ask AI tools for recommendations.
Consultants and agencies
Independent consultants and boutique agencies that need to build credibility and visibility beyond their existing network.
Healthcare and dental
Practices where local search and reviews are make or break - and where AI visibility is a growing source of new patient enquiries.
Investment
Straightforward pricing, no surprises
Professional services visibility work is scoped as part of our audit and retainer services. We start with a full SEO and AI visibility audit so you know exactly where you stand, then move into monthly management if it makes sense.
Start here
SEO and visibility audit
From £497
Full technical SEO audit, GBP review, AI visibility test across 8 platforms, and prioritised fix list. Delivered within two weeks.
- Local rank tracking included
- GBP audit and recommendations
- AI visibility across 8 platforms
- Plain English report
Ongoing
Monthly visibility management
From £697/mo
Full monthly management of local SEO, GBP, review generation, expert content, and AI visibility tracking. Clear monthly reporting.
- GBP management included
- Review generation and monitoring
- Expert content included
- Monthly performance report
Common questions
What professional services firms ask us
We get most of our work through referrals. Do we really need SEO?
Referrals are valuable but they are not predictable or scalable. SEO and AI visibility build a channel that generates enquiries independently of your referral network - so when referrals are quiet, the phone still rings.
How long does it take to see results?
Technical fixes and GBP improvements can show within weeks. Local organic rankings typically improve over two to three months. AI visibility improvements can show within weeks as systems re-crawl and update.
Do you understand the compliance constraints around marketing professional services?
Yes. We understand that solicitors, financial advisers, and regulated professionals have constraints on claims and testimonials. We work within those constraints and flag anything that needs compliance review before it goes live.
Can you help us appear in AI tools like ChatGPT?
Yes. AI visibility is a core part of everything we do. We implement the schema, entity signals, and content structure that give AI systems what they need to recommend your firm when someone asks for professional services in your area.
We already have a website and it ranks reasonably well. Is there still value in working with you?
Almost certainly yes. Most sites that rank reasonably well in Google are still invisible in AI search. Schema is often incomplete, AI visibility has never been tested, and there are usually technical improvements that would push rankings further. Get in touch and we will tell you honestly what the opportunity looks like.
Do you work with regulated professions like solicitors and financial advisers?
Yes. We are familiar with the marketing constraints that apply to regulated professions and we work within them. All content and claims are agreed with you before anything goes live.
Ready to grow beyond referrals?
Start with a free conversation about where your firm stands in search and AI visibility.